For example's sake, let's say you're hosting a podcast about turning side hustles into full-time businesses, and your focus is on helping women through this process. Looking at those questions above, let's create a listener persona together. Have someone in mind? Try answering these questions based on them. Choose someone who would be a fan, even if they didn't know you personally (not someone who would just listen because they're supporting you). Helpful hint: if this exercise is proving difficult for you, think of someone you actually know who you think would love your podcast. How do they engage with the podcast and its community? What value are they gaining from your podcast? Why do they tune into your podcast every week? ✴ And finally, some questions geared towards your podcast: For example, a conscientious parent, an outdoorsy adventurer, or an ethical entrepreneur.) How would you describe them? (Helpful tip: to be super quick and clear, think in two-word descriptors. ✴ Then, we can dive into some more nuanced questions: What's their age? Occupation? Education? Family situation? ✴ Let's answer some basic questions first: Related: Making the Pod: Defining My Ideal Listener Step one, think about your general target audience. Instead, you'll be thinking in specifics, like, "Becky from Los Angeles." You're not defining a section of your audience so, no phrases like "recent graduates" should appear here. Someone who never misses an episode and would potentially pay a subscription to listen or receive exclusive content. In this exercise, you create a fictional character who would be a diehard fan of your podcast. Even if your podcast is in development, you can still make an educated guess about your listener persona by employing this fun exercise. Not to fret if you don't have any market research at your disposal for this. To define your listener persona, you'll want to create an ideal listener. For podcasts, the term has been adapted to be a "listener persona" as you're likely more concerned with who's listening than buying. Basically, it's a composition of all your customers, represented as one singular ideal buyer. The term is based on the traditional business phrase, buyer persona: "a semi-fictional representation of your ideal customer based on market research and real data about your existing customers”. By the end of this guide, you'll know exactly who you're talking to. Then, we're going to discuss how that helps you define your larger podcast audience. First, we're going to lay out the steps on how to develop a listener persona. I'm guessing a lot of you raised your hands.ĭon't worry, you've come to the right place for answers to all your questions. Raise your hand if you've heard the term "listener persona." Now, raise your hand if you've heard the phrase and have no idea how it's supposed to apply to you and your podcast.
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